There always seems to be a new beauty launch or game-changing brand coming through and it can often feel exhausting to keep up with the ever-moving beauty world. Not only are there new products, but there’s also new ingredients to be aware of that claim to transform your skincare routine. And before you have even learned to pronounce hyaluronic acid you’re told the next big ingredient is taking its place (Pentavitin, in case you were wondering!)

As a beauty editor I often get sent lots of new brands to try out and although there are so many I really like, it takes an exceptional product to really make me stop and switch it into my permanent collection. But over the last year I have tried a few brands that have really impressed me and I think will continue to make moves in the industry as we enter 2025. A few of them launched in 2023, however it’s really only been the last few months, and certain new products, which have made me stop and take notice.

From a dermatologist-led body care line to a Medispa skincare range, to a rebrand from Laneige’s sister company there is something here to make you stop and take notice. Read on to find out why these brands have managed to impress me and why I think they’re worth considering.

Dr Somji Skincare

Chances are if you’re into skin you would have heard of London-based Dr Medispa — with a client list like a who’s who of reality TV, including Samantha Faiers, Amber Davies, Nicola Hughes, Georgia Steel, and Jamie Laing, it has become a go-to for many seeking a flawless, youthful complexion.

Dr Somji Skincare was developed by internationally renowned cosmetic surgeon Dr Munir Somji and his wife, medical aesthetician and skincare expert Henal Somji. Together, they drew upon over a decade of collective knowledge, experience and expertise in addressing problem skin concerns in clinic, to formulate what they believe is a hardworking one-stop skincare solution.

I was pretty impressed with the streamlined offering as I have found that lots of brands try to do too much and cover as many different areas as they can, when in reality we don’t need a 15-step skincare routine.

The range includes a Dr Sonmji Detoxifying Charcoal Cleanser (£40) which I was initially amused to see as I haven’t used a charcoal cleanser for years, preferring balms or oil cleansers, yet after a week of use I have to say I am converted. It draws out the impurities without leaving skin feeling tight or dry. I have also used the Dr Somji Skincare Anti-Redness Concentrate (£45) which has taken down the red patches on my cheeks in a few days.

Originally posted on: https://www.popsugar.co.uk/beauty/new-beauty-brands-uk-49408694